A monthly newsletter means 12 contacts per year with your audience. A daily job alert means 250. Our thematic sites send daily alert emails to registered candidates -- emails they expect, open, and read because they contain job listings that match their profile. Your partner insert is integrated into this daily flow. This article explains the format, targeting, and the mechanics that make this channel the most repetitive in the Nexa network.
What a daily job alert is
Every day, our 29 thematic sites send an alert email to registered candidates. This email contains a selection of job listings matching the candidate's profile, occupation, and territory. This is not an editorial newsletter: it is a working tool. Candidates in active search open it daily to see new opportunities.
The partner insert is a visual block integrated into the body of this email, in the middle or at the end of the job listings. It appears in the same context as the postings: the candidate is in "search" mode, attentive and receptive.
The fundamental difference from an insert in our monthly newsletters: frequency. A newsletter reaches the subscriber once a month. The job alert reaches them every working day. Over a year, the same subscriber sees your insert up to 250 times.
Targeting by occupation, territory and language
Job alerts are not sent en masse to a single list. Each subscriber receives a personalised email based on three criteria.
By occupation and sector
Healthcare, construction, finance, IT, logistics, hospitality -- your insert can be linked to a specific sector. An IT agency only appears in tech alerts.
By territory
Each site covers a specific region: Geneva cross-border workers, Basel, Luxembourg expats, Alsace-Germany cross-border commuters.
By language
6 languages available. An insert targeting Portuguese-speaking workers in Switzerland is distributed in the Portuguese-language alerts of the relevant site.
Why daily repetition changes results
In digital advertising, repetition is the most underestimated lever. A prospect needs to see a message between 7 and 12 times before taking action. On most channels, reaching that frequency is expensive.
With daily job alerts, that frequency is built into the format. Your insert appears every day. In one month, the same candidate sees your message about twenty times. In three months, over 60 times.
This mechanism produces two concrete effects:
- Built-in brand awareness -- After several weeks, your brand is associated with the candidate's daily professional routine.
- Progressive conversion -- A candidate who doesn't click on day 1 clicks on day 15 or day 40.
Key figures
A monthly newsletter insert = 12 exposures/year. The same insert in daily alerts = 250 -- more than 20 times as many.
A professional training partner maintained their insert for six months. The first few weeks, clicks were modest. From the second month, application volume rose steadily. A result impossible to achieve with a one-off format.
How a placement works
The process is identical to other formats in the network.
Brief
Objective, target profile (sector, territory, language), desired duration.
Site selection
Nexa identifies the relevant sites and segments among the 29 sites.
Insert creation
Visual and copy provided by you or designed by our team. Mobile-optimised.
Integration
The insert is integrated into the alert template and appears automatically every day.
Reporting
Periodic report: cumulative impressions, clicks, click-through rate, trends.
To maximise impact, combine daily alerts with a multichannel campaign and sponsored posts in Facebook communities.
How Nexa Capital can help
Nexa Capital operates 29 thematic sites that send daily job alerts to active candidates in 6 languages across 6 countries. Your insert is integrated into this daily flow with targeting by occupation, territory and language. One brief, one integration, and your message is seen up to 250 times per year by each subscriber.