Your digital advertising generates impressions but few qualified clicks. Your prospects' inboxes are saturated — yet some newsletters are actually read. Ours show a 30% open rate, nearly double the market average. This article shows you how a sponsored insert in our newsletters works, which audiences it reaches, and what concrete results you can expect.
What an insert in our newsletters is
A sponsored insert is a visual block integrated into the body of a Nexa Capital newsletter. It is not a dedicated email sent on your behalf: your message is inserted inside a newsletter that subscribers have chosen to receive and that they open regularly.
The insert includes a visual, a catchy headline, a short text and a call-to-action button that redirects to your page — job listing, landing page, sign-up form, career site. The format is standardised to guarantee optimal readability on both mobile and desktop.
The difference from a classic media buy: your insert benefits from the trust relationship the newsletter has built with its subscribers. It is not a cold email sent to a rented list. It is a placement inside expected, opened and read content. This trust mechanism is the same one that powers our sponsored posts in Facebook communities: you are in a space where the audience is already engaged.
The 4 available newsletters
The Nexa Capital network sends 4 monthly thematic newsletters, each addressed to a distinct audience segment. You choose the newsletter(s) suited to your target.
By territory and profile
Each newsletter corresponds to a geographic catchment area and a reader profile: cross-border workers in French-speaking Switzerland, expats in Luxembourg, cross-border workers in Germany, or internationally mobile candidates.
By language
Newsletters are written in the target audience's language. An insert targeting Portuguese-speaking or Italian-speaking workers is distributed in the corresponding newsletter, in their language.
Concrete performance of an insert
Here is what a placement in our newsletters produces, in real numbers.
On a monthly send, a sponsored insert generates on average 23,000 opens and 2,700 clicks to the partner's page. These are not passive impressions: each click corresponds to a subscriber who opened the email, read the content, identified your insert and voluntarily clicked your link.
To put these numbers in perspective: a classic Facebook Ads campaign shows an average click-through rate of 0.9% according to industry benchmarks. On our newsletters, the click-to-open ratio exceeds 11%. The gap is explained by audience quality: opt-in subscribers, engaged, who read their newsletter because it is useful to them.
A partner specialising in health insurance for cross-border workers placed an insert in the French-speaking Switzerland newsletter for three consecutive months. Result: a steady flow of qualified quote requests coming directly from the insert link, with a cost per lead significantly lower than their Google Ads campaigns on the same keywords.
How a placement works
The process is simple and requires no technical skills on your side.
Brief
You tell us your objective (recruitment, lead generation, awareness), the target territory and your audience profile.
Selection
Nexa recommends the newsletter(s) suited to your target and proposes an insertion calendar.
Insert creation
You provide your visual and text, or our team designs them. Mobile-optimised format.
Integration and send
The insert is integrated into the newsletter and sent via Brevo to the entire subscriber base of the chosen segment.
Reporting
You receive detailed results: opens, clicks, click rate, and conversions if available.
This format naturally combines with other network channels. Several partners pair their newsletter insert with a multichannel campaign to multiply touchpoints.
How Nexa Capital can help
Nexa Capital manages 172,066 active newsletter subscribers spread across 4 monthly thematic editions, with a 30% open rate. A single brief is all it takes: we select the suited newsletter, integrate your insert and deliver full reporting after each send.