A banner disappears when the campaign ends. A Facebook post has a 48-hour lifespan. A sponsored article, on the other hand, stays online, continues to be indexed by Google and generates traffic months after publication. On our 29 thematic sites, a sponsored article gives you two things at once: an immediate wave of visibility via our newsletters and communities, and an SEO asset that works for you over time.
What a sponsored article on our sites is
A sponsored article is editorial content published on one of our 29 thematic sites, written in collaboration with your team or entirely handled by the Nexa editorial team. It takes the form of a standard article integrated into the site's editorial flow.
The reader discovers your message in an editorial context, not an advertising one. The article presents your offer from an informative and useful angle. The tone is that of the site, not that of a press release.
The difference from a display banner is structural. The banner captures attention in a few seconds. The article develops a complete argument and establishes your credibility.
The SEO advantage: a lasting asset
This is the benefit that most advertising formats cannot offer. A sponsored article stays online indefinitely, indexed by Google, and continues to generate organic traffic long after publication.
Specifically, three things:
- A permanent backlink — A link from a thematic domain with a qualified audience. A relevance signal for Google.
- Ranking on niche queries — "cross-border insurance Geneva", "IT recruitment agency Luxembourg". Low volume but high intent.
- A cumulative effect — The more you publish, the stronger your SEO presence in the cross-border ecosystem becomes.
Integrated distribution: newsletter, communities and sites
Publishing an article on the site is the foundation. What makes the difference: as soon as it's published, it's propelled by the other channels in the network.
Newsletter relay
The article is featured in the corresponding monthly newsletter — 172,066 active subscribers, 30% open rate. Same mechanism as our newsletter inserts.
Shared in Facebook communities
Shared in relevant groups — 1,336,700 members, 79 groups. Immediate wave of traffic.
The sponsored article is the only format that combines three channels in a single action. It integrates into a multichannel campaign.
How production and publication work
You can come with a ready article or with just an idea.
Brief
Objective (awareness, SEO, leads), topic and key message.
Writing
Nexa writes in the site's editorial tone with SEO keywords. Adaptation if text is provided.
Approval
Review and approval before publication. Revisions included.
Publication
Article published with optimised SEO tags (title, meta, Hn, alt, link to your site).
Distribution
Newsletter and community relay activated in the following days.
Reporting
Views, clicks to your site, engagement on relays.
This process distinguishes you from traditional SEO link buying. The backlink is one benefit among many.
How Nexa Capital can help
Nexa Capital writes, publishes and distributes your sponsored article on a network of 29 sites visited by 125,000 people per month, with automatic relay to 172,066 newsletter subscribers and 1.3 million Facebook members. A single brief is all it takes to launch production.