Buying programmatic display means paying for impressions on sites you don't choose, in front of an audience you don't control. The Nexa Capital network offers you the opposite: banner placements on 29 thematic sites dedicated to employment, mobility and cross-border life — visited each month by 125,000 people who match your target audience exactly.
A network of 29 thematic sites dedicated to cross-border workers
Nexa Capital operates 29 sites covering employment, expatriation and the daily life of cross-border workers in Switzerland, Luxembourg, Germany, France. Each site is specialised: job listings by canton, tax guides, housing tips, local news.
This specialisation is your targeting guarantee. When you place a banner on a site dedicated to Geneva cross-border workers, every impression reaches a visitor who lives or works in that area. It's the same logic that powers our sponsored posts in Facebook communities.
Available banner formats
Placements comply with IAB standards. Your existing banners work straight away.
Leaderboard (728 × 90 px)
Horizontal strip at the top of the page. The first element seen by the visitor, ideal for brand awareness.
Medium Rectangle (300 × 250 px)
Integrated within the content, between listings. Best click-through rate thanks to its contextual position.
Skyscraper (160 × 600 px)
Side column, visible during scrolling. Suited for messages requiring more visual space.
The majority of traffic comes from mobile. Banners are automatically adapted to responsive formats. Each format can display a static image, an animated GIF or an HTML5 creative.
Placements and their logic
A banner placement is not just a format. It is a context.
- Top of page (above the fold) — Visible without scrolling. Maximum viewability rate.
- In-content — Inserted between listings or paragraphs. Best click-through rates.
- Sidebar — Side column, continuous presence on desktop. Long-duration campaigns.
You can reserve a placement on a specific site or deploy across multiple sites simultaneously.
Targeting by site, territory and topic
Buying display on the Nexa network does not work like a traditional ad network. Targeting is structural.
Three levels of selection:
- By site — You choose the sites. Each site has a defined audience.
- By topic — Employment, taxation, housing, daily life.
- By language — 6 languages. A recruiter targeting Italian-speaking workers runs on Italian-language pages.
Key Figures
- The network combines 29 sites, 79 Facebook groups and 172,066 newsletter subscribers.
- Display banners complement your actions in a multichannel campaign.
How a display placement works
The process follows the same logic as other formats.
Brief
Objective (awareness, traffic, conversion), territory and target profile.
Recommendation
Nexa selects sites, placements and formats. Distribution plan with estimated volumes.
Creative delivery
You provide your banners or our team adapts them.
Go live
Banners integrated and activated immediately.
Reporting
Impressions, clicks, click-through rate and conversions.
Display banners work particularly well alongside daily job alerts. The alert builds repetition via email; the banner reinforces visual presence on the site.
How Nexa Capital can help
Nexa Capital operates 29 thematic sites totalling 125,000 monthly visits. Your banners are served on premium placements, targeted by territory, topic and language. A single point of contact manages placement end to end.